Enterprise data warehouses, automated BI dashboards, conversion rate optimisation and attribution modelling that give executives a clear view of what works.
Enterprise data warehousing, live BI dashboards, conversion rate optimisation testing and multi-touch attribution modelling for executive decision-making.
Attribution modelling decides how credit for a sale is shared between the touchpoints that led to it. It matters because last-click reporting overstates whichever channel happened to be last and hides the channels that created demand earlier, which leads to budget being cut from the things that were actually working.
Conversion rate optimisation is the practice of increasing the share of visitors who take the action you want, using structured testing rather than opinion. Because it improves results from traffic you already have, it is usually cheaper per additional customer than buying more traffic.
A data warehouse becomes worthwhile once your numbers live in several systems that disagree with each other, or once reporting takes manual effort every month. It gives one reconciled source of truth so dashboards can update themselves instead of being rebuilt by hand.