Answer Engine Optimisation, Generative Engine Optimisation, ChatGPT Ads and algorithmic PPC built to win visibility in AI search, not just classic search results.
Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), ChatGPT Ads and high-ROAS algorithmic PPC for visibility inside AI-generated answers.
Answer Engine Optimisation is the practice of making your content easy for AI answer engines such as ChatGPT, Perplexity, Claude and Google's AI Overviews to quote correctly. It relies on clear question-and-answer structure, factual statements that stand on their own without surrounding context, machine-readable structured data, and crawler access for AI bots.
Traditional SEO competes for a ranked position on a results page, where the reward is a click. AEO competes to be the source an AI model cites inside its answer, where the reward is being named as the authority. The underlying technical hygiene overlaps, but AEO puts far more weight on unambiguous phrasing, structured data and being quotable in a single self-contained passage.
Generative Engine Optimisation is the broader discipline of shaping how generative AI systems represent your brand, covering what they say about you, which facts they repeat and which sources they draw on. AEO is the part of it focused specifically on winning direct answer citations.
Technical fixes such as indexing, structured data and site speed can register within days to a few weeks. Content authority and citation in AI answers typically take three to six months, because answer engines need repeated, consistent signals before they treat a source as reliable.